How to Create Customer-Specific or Group-Specific Promotions in Tijarah360

Can I create customer-specific or group-specific promotions?

Yes, Tijarah360 allows you to create targeted promotions for specific customers or customer groups, enabling personalized marketing campaigns. Here’s how you can set it up based on the provided interface:

Step 1: Access the Promotions Module

  1. Log in to your Tijarah360 Dashboard.
  2. Navigate to the Promotions section.
  3. Click Create Promotion to start setting up a new promotion.

Step 2: Enter Promotion Details

  1. Locations: Choose the location(s) where the promotion will be applicable.
    Example: "Riyadh Store" or "All Locations."

  2. Promotion Name: Provide a name for your promotion that reflects its purpose.
    Example: "VIP Exclusive Discount"

  3. Schedule Promotion:

    • Select One-time promotion or Recurring promotion.
    • Define the start and end dates.
      Example:
      • Start: "05/12/2024"
      • End: "10/12/2024"

Step 3: Define the Type of Promotion

  1. Basic or Advanced:

    • For a standard discount, choose Basic.
    • For tailored offers, select Advanced.
  2. Discount Type:

    • Choose Percentage or Fixed Discount.
      Example: "10% Off" or "Flat 50 SAR Off"
  3. Apply To:

    • Select whether the promotion applies to specific products, categories, or entire orders.
      Example: "All items in the 'Electronics' category."

Step 4: Target the Promotion

  1. Target This Promotion:

    • Available to Everyone: Select this for general promotions.
    • Exclusive to Some: Choose this option to make the promotion customer- or group-specific.
  2. Specify the Customer or Group:

    • Choose from pre-defined customer groups, such as VIP customers or First-Time Buyers.
    • Alternatively, assign the promotion to individual customers by selecting their profiles.

Step 5: Add Limits and Codes (Optional)

  1. Limit Usage:

    • Restrict how many times a customer can use the promotion.
      Example: "1 use per customer."
  2. Promo Code Type (Optional):

    • Use a promo code for added exclusivity.
      Example: "VIPSALE2024"

Step 6: Save and Activate

  1. Review all promotion details, including rules, eligibility, and duration.
  2. Click Create to save and activate the promotion.

How Customers Redeem the Promotion

  1. For general promotions, eligible customers will automatically see the discount applied at checkout.
  2. For promo code-based promotions, customers must enter the code during checkout.

Example Workflow: Setting Up a VIP Discount

  1. Details:

    • Locations: "Riyadh Store"
    • Promotion Name: "VIP Exclusive Discount"
    • Schedule: Start: "05/12/2024," End: "10/12/2024"
  2. Promotion Type:

    • Discount Type: Percentage
    • Discount Value: "20%"
    • Applies To: All products.
  3. Target Audience:

    • Exclusive to: VIP customers
  4. Save: Activate the promotion.

Use Case Scenarios

  1. Loyalty Programs: Offer exclusive discounts to VIP customers.
  2. First-Time Buyers: Provide a special discount for first-time customers.
  3. Seasonal Offers: Create group-specific holiday promotions.

Tips

  • Combine customer-specific promotions with Tijarah360 Insights to analyze their performance.
  • Use targeted email or SMS campaigns to notify eligible customers.
  • Set clear expiration dates and usage limits to avoid overuse.

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