How do I set up buy-one-get-one (BOGO) offers or other deals?
Tijarah360 provides a powerful and flexible promotions module to create and manage various types of deals, including Buy-One-Get-One (BOGO) offers. Here's how you can set up BOGO or other deals based on the attached screenshot:
- Navigate to the Promotions section in your Tijarah360 dashboard.
- Click Create Promotion to start configuring a new offer.
Locations: Select the location(s) where this promotion will be applicable.
Example: "Riyadh Store" or "All Locations."
Promotion Name: Provide a descriptive name for the promotion.
Example: "Buy One Get One Free"
Schedule Promotion:
- Select One-time promotion or Recurring promotion depending on the campaign type.
- For BOGO, set the specific start and end dates.
Example:- From: "10/12/2024"
- To: "15/12/2024"
Advanced Promotion: Select the Advanced option to configure a BOGO offer.
Discount Type:
- For a BOGO offer, choose Percentage and set it to 100% for the "Get" item.
Applies To:
- Product: Select specific products eligible for the BOGO offer.
- Category: Choose a category if the promotion applies to all products within it.
Example: Apply the deal to "Juice" or "Snacks."
Buy/Get Rules: Configure the logic:
- Set Buy Quantity to "1"
- Set Get Quantity to "1"
Step 4: Define Target Audience
Target This Promotion:
- Choose Available to everyone to make the deal accessible to all customers.
- Alternatively, select Exclusive to some to restrict it to specific customer groups or promo code users.
Limit Usage (Optional):
- Restrict how many times the promotion can be used per customer or overall.
Example: "1 use per customer."
Total Budget: If applicable, set a budget for the total discount to be redeemed.
Example: "Limit to 500 SAR worth of discounts."
Promo Code Type (Optional):
- Choose to make it Automatic or require a Promo Code for redemption.
Example: "BOGO2024"
Step 6: Save and Activate
- Review all details of the promotion, including dates, rules, and target audience.
- Click Create to save and activate the promotion.
How Customers Redeem the BOGO Offer
- Customers add the eligible items to their cart during checkout.
- The system automatically applies the "Get 1 Free" discount to the second item.
Example: Buying 2 bottles of juice will show one of them discounted to 0 SAR.
Example Workflow: Setting Up a BOGO Offer for Snacks
Details:
- Locations: "All Locations"
- Promotion Name: "BOGO Snacks"
- Schedule: Start: "05/12/2024," End: "10/12/2024"
Promotion Type:
- Discount Type: Percentage
- Discount Value: "100%"
- Applies To: Category: "Snacks"
Rules:
- Buy Quantity: "1"
- Get Quantity: "1"
Save: Activate the promotion.
Use Case Scenarios
BOGO Offers:
"Buy 1, Get 1 Free" for beverages or snacks.
Mix-and-Match Deals:
Offer "Buy 2, Get 1 Free" for specific product categories.
Customer Exclusives:
Provide a "VIP BOGO" deal for loyal customers only.
Tips
- Promote your BOGO deals on social media, email, and in-store banners.
- Use Tijarah360 Insights to track the performance of your promotion and adjust future campaigns.
- Combine with timed events for greater urgency and impact.
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